Bringing Hydration+ to Life — Part 1: The Formula

Ever wondered what it really takes to create a kids’ supplement from scratch? 

It’s not as simple as mixing powders in a kitchen — it’s a year-long labor of love, late nights, and a lot of taste testing. Here’s how Hydration+ came to life. 💧

Hey friend,

So here's the scoop! After launching our first product, PowerPunch (a greens + probiotic drink mix) I didn’t plan on jumping right into another product… but life with active kids had other ideas.

Every weekend, I’d cringe a little inside watching my athletic, sweaty kids get handed a bottle of Gatorade after soccer/football/basketball games. The bright colors, the artificial stuff, the sugar — I knew we could do better. But when I went looking for a cleaner hydration option, most of what I found was made for adults.

The sodium content was sky-high, the taste was a no-go for my kids, and plain water just wasn’t cutting it. That’s when the wheels started turning.

In 2023, I started working with a professional formulator who has worked with some of the top science and research backed brand to create a hydration mix that actually worked for kids — not just a scaled-down adult version. We focused on using high-quality, bioavailable ingredients their bodies could truly absorb, and we carefully balanced every vitamin and mineral. Kids get some of these nutrients through food, so we wanted the formula to complement their diet, not overload it.

We also saw an opportunity to make it multi-functional — something that not only supported hydration but also boosted immune health and overall wellness. That’s where vitamin K2 came in. Ours isn’t your run-of-the-mill K2; we sourced a superior, clinically studied form that supports both bone strength and brain health — perfect for growing, active kids.

Then came the sourcing process — making sure every ingredient came from a reputable, clean supplier. (Because trust me, the quality difference is huge.) 

Once that base formula was locked in, it was time for the fun (and hard!) part: flavoring! We partnered with a local flavor house to perfect the taste without using fillers, artificial flavors, colors, or sweeteners.

After months of testing and tweaking, we finally created something I was proud to give to my own kids — and that they actually loved drinking.

In August 2024, Hydration+ officially launched 🎉

It took over a year, countless samples, and lots of neighborhood kid taste tests (more on that in Part 2 👀).

Thanks for following along on this journey — your support means the world!

Stay tuned next week for Part 2 of Bringing Hydration+ to Life, where I’ll share what it’s really like to work with a flavor house… and the flavor that didn’t make the cut 👀

Talk soon,
Megan 💛
Founder, Punchy Kids